Name Our Company (1000 dolla bounty)

NOTES OF FACEBOOK "http://www.facebook.com/rosenstein"

I'm quite serious. Dustin and I have been trying for months, and it turns out we're just not very good at naming things.

If you successfully name our company, we will give you (a) our undying gratitude and admiration and (b) $1000, if you're into that sort of thing. Here's everything you need to know:

Desirable properties

- Can unambiguously determine spelling from pronunciation
- Can unambiguously determine pronunciation from spelling
- Shorter is better
- Doesn't sound "Web2.0"-y
- .com doesn't have to be available, but can't be a well-established website/brand

Brand qualities we'd like to convey

- Solid, but not heavy
- Professional, but not stodgy
- Dependable
- Deliberate
- Powerful (as in "powerful tool", not "powerful President")
- Empowering
- Transparent / honest / straightforward
- Pervasive / invisible (like the telephone)
- Background / invisible (like the piece of paper on which something's drawn)
- Progressive
- A new way of doing business, a breath of fresh air
- Fast (as in responsive)
- Bringing people together
basically the qualities of Barack Obama

What does your company do again?

Our startup is developing an extensible productivity suite that we'll sell to organizations, and make free to consumers, to solve the group collaboration problem. We're addressing the same problem space as Microsoft Office/Exchange/Access/VBA

, but our solution is tightly integrated, focused on structured data, and built for the Web from the ground up.

Our product will ship with a set of core applications -- including project management, calendaring, discussion lists, sales CRM, customer support ticket management, and others -- as well as a development toolkit in which third-party software developers (and even power users) can add new applications and functionality seamlessly.

Though our business model is focused on enterprises and other organizations, there will also be a free consumer version that we hope will become a natural part of every day life, just as productivity tools of the past (email, spreadsheets, etc.) have made their way from the office to the home.

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